We created the global rewards marketplace. Today, we lead its next evolution, enabling organisations to recognise and reward their most valuable customers, employees and partners with precision and consistency at scale, shaping how brands express gratitude.
This is more than infrastructure.
It is a responsibility.



When we started Loylogic, the rewards marketplace didn’t exist.
There was no unified way for organisations to engage customers, employees, and channel partners through meaningful choice. Motivation was fragmented, and the systems behind it were rigid, complex, and disconnected from what people actually value.
So, we built something entirely new.
We created the world’s first rewards marketplace, defining a category that has since become central to how organisations drive engagement.
Today, we are leading that category into the AI era.
Every interaction in our marketplace is a moment of gratitude. It reflects our clients’ brand, their values, and how they recognise the people who drive their growth.
As a trusted custodian of these moments, that responsibility sits at the core of everything we do.
Because loyalty is built in moments that matter.
Loylogic is a global, AI-powered rewards marketplace infrastructure, designed to turn meaningful choice into measurable engagement at scale.
At our core, we act as the trusted custodian of how organisations express gratitude to the people who matter most, their customers, employees, and partners.
We combine global supply, loyalty currencies, incentive mechanics, and AI-driven optimisation across catalogue, pricing, and experience, enabling engagement that is both relevant and commercially sound.
From targeted campaigns to complex global programmes, Loylogic provides the infrastructure to scale engagement with confidence, maintaining control, consistency, and quality across every interaction.
We support organisations across consumer loyalty, channel incentives, and employee engagement through one unified marketplace platform.
And our role is simple:
To ensure those moments are delivered with intelligence, relevance, and impact, every time.
Gabi Kool
CEO, Loylogic
Lead and continuously define the global standard for rewards marketplace infrastructure in the AI era, acting as the trusted custodian of how organisations express gratitude.
Enable organisations to recognise and reward their most valuable customers, employees and partners with precision and consistency at scale, delivering the moments that define how gratitude is experienced.
At our core, we value every voice and work together to create impactful solutions.
We push boundaries to make things better.
We work with purpose, curiosity and impact.
We work together and respect every voice to build smarter solutions.
We move fast and go the extra mile.
We are proactive, take ownership, stay honest and hold ourselves, and others, accountable.
We inject passion in everything we do, care about every project, and deliver with real energy.
We bring good energy and share laughs.


























A team is only as good as the leader. Meet the visionaries who are redefining what’s possible in loyalty through insight, agility, and purpose.

Chief Executive Officer
Gabi brings over 25 years of leadership in loyalty, working with brands such as airBaltic, KLM, and Carlson’s Fortune 500 clients. He has been recognised as Loyalty Industry Personality of the Year. He defines the strategic direction of Loylogic, focusing on meaningful moments that drive long-term engagement and growth.

Chief Financial Officer
Marta brings strategic finance expertise with a focus on structure, discipline, and long-term value creation. With leadership experience at Etihad and flydubai, she ensures scalable growth by aligning financial strategy with operations and enabling data-driven decision-making across the organisation.

Chief Commercial Officer
Adam brings over 20 years of experience in loyalty, rewards, and engagement across global markets. He drives growth by connecting strategy with execution, enabling partners to unlock value through effective go-to-market and expansion across multiple global markets and diverse partner ecosystems.

Chief Operating Officer
Amit is an experienced product, technology, and operations leader focused on translating strategy into scalable delivery. He ensures platforms and operations perform reliably at scale, driving efficiency, consistency, and continuous improvement across complex global systems and environments.
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Loylogic operates the Global Rewards Marketplace infrastructure, enabling organisations to deliver rewards and recognition with scale and control.
It defines and operates the rewards marketplace category.
Its combination of infrastructure, marketplace and behavioural activation.
To define the global standard for rewards marketplace infrastructure.
To enable meaningful moments ofappreciation that drive engagement and performance.
Globally with local optimisation.