IHG: Enhancing Everyday Relevance of Global Rewards Program

Travel

About Client

Challenge

Intercontinental Hotels Group (IHG) had an extremely international user base across its global IHG rewards scheme and was looking for a way to increase everyday relevance of the program across borders.

solution

To help IHG overcome their challenges, Loylogic developed a global online shopping mall that provided multiple ways for members to redeem their points at a reduced cost for IHG. By delivering memorable experiences, engagement with the rewards program increased, as did brand loyalty.

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