African Bank’s Audacious Rewards named Loyalty Team of the Year at International Loyalty Awards

Loylogic is proud to congratulate our valued partner African Bank and its Audacious Rewards team on being named Loyalty Team of the Year at the 2025 International Loyalty Awards, held this week in Dubai.

This global recognition celebrates the passionate group behind Audacious Rewards, a fast-growing programme built on a bold mission to reward everyday banking behaviours and drive greater financial inclusion.

Audacious Rewards currently serves more than 1.4 million members and continues to stand out for its purpose-led innovation and impact. In the past year alone, the programme has launched a grocery benefit and a new Points-to-Investments feature, helping members earn value back on essentials and convert their rewards into savings.

Loylogic is honoured to support the African Bank team in delivering this pioneering programme. Special thanks go to Dr. Nceba Hene, Sbusiso Kumalo, Jessica Swart, Johannes Loubser, Mphathi Ndlela, Larona Suping, Moagabo Lekganyane, Moitheki Mashigo, Tshamano Tshinavhe, Nic Smit — and the many others driving this success.

This year’s award follows previous wins for Audacious Rewards, including Best Short-Term Initiative at the 2024 International Loyalty Awards and Best Relaunched Programme of the Year at the SA Loyalty Awards.

We are delighted to see the team’s continued achievements recognised on a global stage.